Content Marketing

Blog Posts

Distill your content marketing strategy into your blog schedule/strategy.

Case Studies

Build case studies with real numbers and complete stories.

Whitepapers and Reports

These are similar to an ebook in that they are primarily educational materials,

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Slide Decks

Slide decks are a great format for breaking down complex ideas into simple steps or bite-sized pieces. Keep the slides simple: minimal text in one font throughout..

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Ebooks

Ebook content should follow some sort of narrative structure, and include a lot of good, visual design. The goal of an ebook is to educate (rather than entertain),

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Content For SEO

In the same way that you take a couple extra steps to help your content succeed on social, take a couple more to help your content succeed with search engines.

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Content Marketing

As you build a content library for your brand, it’s important to structure your campaign to drive specific business objectives. Content marketing is about giving away information

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What is Content Marketing?

The marketplace we live and work in today is radically different from the one in which many of us started. Salespeople and store employees used to be the experts, and brands and businesses used to spend advertising dollars to find prospects who needed their services.

How to Design Engaging Content ?

Design means much more than color schemes and stock photos. The process will look different for every marketing team, and even for every team’s various content pieces.

In general, design starts at the very beginning, as you map out a content marketing strategy. Understanding the brand’s personas and marketing goals will shape the basic style of each design—each should be useful to your personas, and true to your brand voice.

A strong content marketing strategy includes a variety of content types, so as individual pieces begin to take shape, there are some specific things to keep in mind:

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