Influencer Marketing

Influencer Marketing

Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations .

Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement .

Who Employs Influencer Marketing?

According to the Word Of Mouth Marketing Association , brands are mentioned 3.3 billion times every day in America. People talk about everything from snack foods to industrial machinery. Any business, regardless of the industry they are in, can benefit from creating a conversation around their products.

Small businesses might use inexpensive online strategies to connect with influencers. A new restaurant can encourage patrons to write reviews online. A landscaping company could set up a helpful gardening blog. Influence is just as powerful at the local level as it is on the national level.

How Is an Influencer Marketing Plan Developed?

The first step an an influencer marketing plan is to set goals for the campaign. Typically, goals for influencer marketing are often less about increasing sales and more about increasing buzz and public awareness. Before any influencer is contacted, a company must define their goals in measurable terms, spelling out exactly what they hope to accomplish.

After establishing goals, the company will then need to identify the influencers they want to contact by researching demographics and target markets. Simple searches of Google and Facebook can reveal who has influence over consumers. For example, a search for cars would return results for car blogs, automotive reviews, and enthusiast websites. Market research firms offer services that help marketers determine who their customers are most influenced by. The company will need to decide how many influencers they want to target and then select those that best meet the goals of the campaign.

Career In Influencer  Marketing

Social media marketing managers

Social media marketing managers use tools like Facebook, Youtube, and Twitter to market a company’s products and services. It will be their responsibility to utilize social media to connect with customers, push advertising, and establish brand images. Larger companies have entire teams of marketers working with social media.


  • Social Media Marketing Manager
    entry level – $50,000-$70,000
    after 10 years – $80,000-$120,000
  • Brand Manager
    entry level – $35,000-$65,000
    after 10 years – $70,000-$140,000
  • Interactive Designer
    entry level – $40,000-$60,000
    after 10 years – $80,000-$120,000

It will be necessary for any marketing manager to have a bachelor’s degree in marketing. A focus on digital or new media marketing is helpful. All successful social media marketing managers have extensive personal experience with social media. They maintain LinkedIn profiles, update WordPress blogs and upload Vimeo videos in order to stay familiar with the social media landscape.

Brand manager

Brand managers direct and supervise all of the advertising around a single brand. It is their job to create an identity for a brand and then to reinforce that identity through advertising and new product offerings. Influencer marketing is often used as part of branding because the image of the influencer gets transferred to the products they endorse.

social media and marketing

How Can A Degree in Marketing Help You Find a Job In Influence Marketing

Influencer marketing is a classic marketing concept that is now used in entirely new ways. Businesses have always relied on the power of influencers, but digital tools make it easier than ever for them to connect. Working with these tools is not easy though. Internet marketing presents as many challenges as opportunities. The best way to get all the skills necessary to carry out successful influencer marketing campaigns is to get a bachelor’s degree in marketing.

Influencer marketing requires a deep understanding of many different marketing techniques. In order to connect with influencers, marketers have to analyze their needs, develop attention grabbing ad messages, and deliver them in innovative ways. This sort of multifaceted marketing takes training and study. It is only after getting hands on experience from an accredited institution that new marketers will be prepared to start reaching out to real influencers.

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