The phenomenal success of the social media channels has been the chief reason for the popularity of this service. These social media channels include names like Facebook, Twitter, LinkedIn, Pinterest, and many more. The main reason of Social Media Optimization (SMO) is to optimize the websites along with its services and products on these leading social media communities and outlets. Right from creating company profile and launching their fan pages on these channels, the SMO experts do everything needed to popularize the websites on these social media websites.
The main target of SMO is to increase visibility of the links of the targeted websites on these communities. The SMO experts try their best to make the subscribers either like those pages or share them through their own user profiles. Each like and share increase the number of links of the websites that work as the backlinks to the main website. These backlinks are very strong, and contribute a lot for popularizing the websites on the social media outlets.